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The Ipsos Influence Index: The Most Influential Brands in Canada

The Ipsos Influence Index: The Most Influential Brands in Canada

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Attached File
publication


ICA Annual Report 2010-2011

ICA Annual Report 2010-2011

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Attached File
publications


ACTRA & CFM New Contract Highlights (October 2011)

ACTRA/ICA/ACA National Commercial Agreement

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publication


Important Notice To Producers, Talent & Traffic Departments and Payroll Companies

Important Notice To Producers, Talent & Traffic Departments and Payroll Companies

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bulletin


Side Letter No. 4 – Letter of Understanding: Article 1820(a) Commercials Produced for New Media

Side Letter No. 4 – Letter of Understanding: Article 1820(a) Commercials Produced for New Media

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publications


So… You Want to be in an Advertising Agency?

Outlines a variety of careers to be found in a full-service advertising agency.

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publication


Measuring Brand Equity

Measuring Brand Equity Including Canada’s Most Valuable Brands

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publication


Glossary of Media Terminology

Glossary of Media Terminology used by Agencies and Broadcasters.

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publication


Getting a TV commercial to air

A traffic brochure outlining the process of getting a TV commercial to air.

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publication


Advertising to Children in Canada

A guide to advertising to children in Canada.

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publication


Media Auditing

A guidebook on best practices for the Canadian market.

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publication


Magic and Logic

Magic and Logic: Redefining sustainable business practices for agencies, marketing and procurement.

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publication


Payment By Results 2

Best practices in Advertising Agency remuneration.

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publication


The Client Brief

A best practice guide to briefing communications agencies for clients.

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publication


Client Performance Evaluation Charts

Client performance evaluation charts to be used by agencies.

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publication


Agency Performance Evaluation Charts

Agency Performance Evaluation by Client

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publication


Client/Agency Evaluation

A Guide to Best Practice, with Evaluation Formats

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publication


Best Practices in Agency Search and Selection

A Guide for Choosing the Right Marketing Communications Partner

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publication


ICA Agency Search Service

Outlines the ICA Agency Search Service

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publication


Application for Membership

Application and Checklist for Membership

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Attached File
form


Code of Ethics

ICA Code of Ethics

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publication


Key Benefits of ICA Membership

Benefits of ICA Membership

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publication


Opportunities Missed by Non-Members

Outlines ICA initiatives, resources and services.

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publication