//STRATEGIES forapplying qr codesto radio spots.

New technology isn’t always used correctly.

At its very core, communications is about human understanding and yet so many programs and brand campaigns seem to have lost sight of that by adopting new, emerging technology for innovation’s sake. What is gained from awe-inspiring gadgets and equipment is often lost in consumer understanding and, more importantly, human experience.

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//ICA: Institute of Communication Agencies

ICA is the not-for-profit association for Canadian communication agencies. Its mission is to champion commercial creativity, amplify the industry’s economic impact, and to embrace and drive change.

//Contagious

Contagious exists to simplify, filter and to advise. It is the global marketing industry's early warning system; an intelligence service for those wanting to keep ahead of this constantly shifting landscape.