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A Time For True Radicals - Gareth Kay


Mar 29, 2012

Gareth Kay, Chief Strategy Officer, Associate Partner at Goodby, Silverstein & Partners

Gareth Kay, Chief Strategy Officer, Associate Partner at Goodby, Silverstein & Partners


We all know we're living in a period of massive, accelerating change. Yet how we think, how we work and what we produce has changed remarkably little. This talk will be a (hopefully practical) call for the industry to reclaim its progressive, and truly radical, roots.

Gareth is the Chief Strategy Officer at Goodby, Silverstein & Partners, an agency he joined in 2009 as the Director of Digital Strategy. He is charged with evolving the strategy discipline and is responsible for the output and day-to-day running of the department. He keeps himself honest by working on the TD Ameritrade and Google accounts.

Prior to joining GSP, Gareth was the Head of Planning at Modernista! where he introduced and built the planning discipline, and oversaw the strategic direction of all accounts including Cadillac, HUMMER, Napster and (RED).

Gareth serves on the boards of Boulder Digital Works and the VCU Brandcenter, and sits on the Google Creative Leadership Council where he is the only 'non-creative'. He is one of very few planners in the industry to have judged leading strategy (Jay Chiat), creative (Clio) and effectiveness (EFFIE and inaugural Cannes Effectiveness Lions) awards. He has been recognized by his peers as the most respected planning director in the US.

Gareth is a co-founder of the non-profit ‘Planning For Good’, a virtual entity that harnesses the collective intelligence and amazing minds of planners around the world to help address the business and communication challenges of non-profits. He writes the blog on brands and communication, ‘Brand New’ (www.garethkay.com), and passionately believes that there has never been a more exciting time to work in advertising.

 



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