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Environics Insight Session: Analytics-Inspired Creative is NOT an Oxymoron


Sep 18, 2017

If Analytics increases the odds of doing the right thing and Art is the intuitive spirit. Then Craft is brings the two together to inspire effective marketing.

Learn how behavioural and values analytics inspires creative and connects with customers using examples from financial services and the energy sector.

Presenter:
Peter Boggs, Analytics Consultant, Environics Analytics

Peter blends consumer insights with consumer data to develop innovative strategies that increase customer acquisition, engagement and retention. Peter has over 25 years of experience in engaging prospects and customers through direct marketing, CRM, lifecycle management and multi-channel strategies. He has driven profitable customer growth for leading retail, telecom and financial services companies, including Equifax, monster.com, Shoppers Drug Mart, BMO, Cincinnati Bell and Mitsubishi. Prior to joining EA, Peter was a V.P. Marketing Sciences at McCann, V.P. Loyalty & Digital and V.P. Healthcare Marketing at Shoppers Drug Mart, and S.V.P. CRM at Proximity.

Event Details:
Tuesday, September 19, 2017
8:30 AM to 9:00 AM - Registration & breakfast
9:00 AM to 10:00 AM - Session begins
10:00 AM to 10:15 AM - Q&A

Location:
Institute of Communication Agencies
2300 Yonge Street, Suite 3002
Toronto, ON M4P1E4

Price:
Free - per ICA member*
*In the event you registered and do not attend, you will be subject to a $25 service charge.

Seats are limited so register early.

 

 

 



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