Loading

Ipsos Most Influential Brands in Canada in 2018


Mar 27, 2018

 
Join us on March 27, 2018, as The Globe and Mail, along with the ACA and ICA present the Ipsos Most Influential Brands: Truth and Tendencies event. Each year Ipsos studies over 100 brands that spend the most on advertising in Canada on an annual basis and ranks their influence and 2017 marks the seventh consecutive year of the study.
 
In addition to the report's release, we are planning an afternoon of spirited conversations by industry experts and leaders moderated by Susan Krashinsky Robertson, Media and Marketing Reporter for The Globe and Mail. This exclusive event will take place at the Globe and Mail Centre.
 
AGENDA:
2:00pm - Opening Remarks - Report Released
Session One - Brand Crisis Management - What to do when your brand’s perception or credibility is challenged.
Session Two - Influence and Responsibility - Given that trust is the primary driver of influence, what do brands do to build, grow and maintain consumer’s trust.
Session Three - Brand Canada - What are multinational companies doing to find a local voice and engage with Canadians.
4:00pm - 5:00pm - Cocktail Reception
 
LOCATION:
The Globe and Mail Centre 
351 King Street East
Toronto
 
 
 










BY INVITATION ONLY - RESERVE YOUR SEAT TODAY!



Link