Effie Canada Announces Steering Committee for Inaugural Awards

The Institute of Communication Agencies (ICA), the professional business association representing Canada’s communication & advertising agencies, today announced the appointment of their steering committee for the first-ever Effie Canada awards, a globally recognized brand that celebrates and champions marketing effectiveness. The steering committee of 23 members will be responsible for valuable and active industry counsel regarding key elements of the inaugural award. Committee members will lend their expertise to defining award categories, judging and will be instrumental in evolving the awards as they shift from the CASSIES.

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