FFWD Advertising & Marketing Week 2013 present advertising icon Rory Sutherland
The ICA is pleased to welcome back Rory Sutherland who will deliver a keynote speech entitled The Next Revolution in Advertising Will Be Psychological, Not Technological. The executive cd and vice-chairman, OgilvyOne London and vice-chairman, Ogilvy & Mather UK will deliver his address at the Shaw Media opening lunch of FFWD on January 28 in Toronto. Tickets may be purchased online at www.advertisingweek.ca.
Mr. Sutherland is known as a strong proponent of behavioural economics, author of The Wiki Man (2011), and famed three time TED speaker. His speech will discuss why he believes the pace of technological progress may slow down over the coming years, making way for neurological and behavioural insights to be the key influencers of communication strategies.