Loading

Certifications

Communications & Advertising Accredited Professional Program - CAAP [New Session]

The CAAP program is one of the leading ways people build their branding and communications skills in Canada. CAAP hones creative and strategic thinking in a direct application to brand communication business challenges. The program is offered once a year in both Toronto and Western Canada markets.

CAAP is a recognized communications industry accreditation designed specifically for the MARCOM industry and taught by professionals who live the branding business.

To find out when the next program is being offered please go to the CAAP Website

Certification in Management Performance – CCMP [New Session]

Brochure Button

It takes a special blend of skills within an agency environment to inspire and manage others towards success.

CCMP is designed to help you advance your management skills to be the kind of manager that attracts engaged staff and produces consistently strong outcomes.

The CCMP course is uniquely designed for direct application within agency settings. The agency environment offers a unique people dynamic layered on top of work that is often unpredictable and abstract. The responsibility for managing others can add significant performance stress particularly when it’s in conflict with the driving priority of getting client work done.

CCMP provides a hands-on learning experience to access deeper understanding of your own unique management strengths. You will build the ability to apply a more mindful approach in engaging, communicating and managing your direct reports to higher levels of performance.


NEXT PROGRAM: 8 in class sessions - Sep 28, Oct 5/19/26, Nov 2/9/14/23


TIMING: Monday Evenings 6pm-9pm/Saturday workshop 9:30am-4:30pm plus one self-directed assignment w/o Oct 16


Program Structure & Features:

  • 8 sessions including 7 evenings (Monday 6:00pm-9:00pm). and 1 full day workshop (Saturday 9:30am-4:30pm). Plus one self-directed assignment w/o Oct 16.
  • Develop a personalized management plan to build practical 'work-ready' application.
  • Gain experience in trying out new self-management and social influence techniques supported by an assigned program advisor.
  • Gain deeper self-knowledge with two online style assessments.

 

Curriculum Outline

(subject to change):

MODULE ONE – PERFORMANCE ALCHEMY – Clarifying mindsets and expectations

DATES: Sep 28, Oct 5, 19 (6:00 – 9:00pm)

KEY LEARNING:

  • Examine the roots of management performance – engagement & progress.
  • Build self-awareness using EQ, strengths finding & behavioural style assessments.
  • Learn how to engage others. Balancing a drive for results with a relationship focus.
  • Establish the foundation for a more effective, mindful management approach.
  • Shape a personal plan for performance management success.

MODULE TWO – PERFORMANCE DYNAMIC – Turning challenge into opportunity.

DATES: Oct 26, Nov 2, 9 (6:00 – 9:00pm)

KEY LEARNING:

  • Techniques to strengthen engagement, trust and expectation setting.
  • Making choices in understanding situations and how narratives shape perception.
  • Building accountability in planning for performance success.
  • Explore tools for building engagement, setting expectations, giving feedback.
  • Make specific progress in shaping performance plans for direct-report development.

MODULE THREE – PERFORMANCE REALITY – Action and applied practice.

DATES: Nov 14 (9:30am-4:30pm), Nov 23 (6:00-9:00pm)

KEY LEARNING:

  • Build capacity to deliver results by seeing what has to be in place to succeed.
  • Build accountability in supporting meaningful performance outcomes.
  • Work through a specific management situation supported by an advisor.
  • Create a portable plan to continue building performance development skills.

Who should attend:

  • Ideal candidates are team managers (across all functional areas) who have recently taken on greater responsibility for direct-report development.
  • This program is best suited to those who have advanced beyond the purely technical requirements of managing business and project execution and are now interested in building leadership skills in performance management of direct reports and teams.
  • Please note: CCMP is a foundational program focused on building internal team performance skills. It is not intended to provide technical skills or directly address client relationship or account related performance.


Course Instructors:

(subject to change):

Megan Mitchell, leadership & innovation consultant, Mitchell Consulting
Megan is an educator, author and consultant. She is the Program Director for Strategic Leadership & Innovation Management at Schulich Executive Education Centre at York University, a Principal in Fully Alive @ Work, and the founder of Mitchell Consulting. With 20 years of experience in corporate 100 companies, she believes there is a strong correlation between leadership, engagement, creativity and performance that must be honoured for personal and professional success. She is passionate about facilitating effective change in a positive and energetic way.

Jeff Plotnikoff, talent development leader & coach
Jeff is addicted to communicating, growing, inspiring and exciting people. His extensive advertising agency experience ranges from HR roles within large multinationals like TBWA to various smaller boutique agencies, as well as coaching, consulting and everything in between. Most recently, Jeff was Director of HR for Armstrong Partnership, where he developed and delivered an impressive roster of training specifically designed to support the organization’s creative and people management challenges. He is currently applying his considerable skill as a performance coach.

Christina Hill, senior agency management leader
Christina Hill is a true believer of collaboration and mentorship. Whether it be leading small nimble teams at the then, Canadian independent shop, TAXI or large integrated teams around the globe at multi-national agencies, Proximity, TBWA and MacLaren, Christina is highly effective at growing people and helping develop the best talent in the business. Christina's integrated thinking and strong communication skills have made her a natural leader. Most recently, she held the role of VP, Managing Director at Proximity. Her passion and dedication have allowed her to leave a trail of success on whatever account she's worked on, an impressive list that includes HP, J&J, WestJet, General Motors, Shoppers Drug Mart, and Moosehead Breweries.

Suzanne Filiatrault, talent development leader
Suzanne is a leader of learning and development in the agency world. She has a passion for helping people learn, grow and reach their full potential. She currently oversees the skill-certification programming at ICA and has helped hundreds of people in the industry build their professional and practitioner skills. Her extensive marketing and advertising career has shaped her perspective on what it takes to be great in the communications and advertising profession. She holds a Masters in Adult Education (UofT) and a BCom (Queen’s), is a certified facilitator of the Creative Problem Solving process (CPS), and is also certified in the FourSight Innovation Profile and Extended DISC behavioural style indicator.

 

To Register

PRICING:

2015 Tuition Rate chart

 

Location: ICA Executive Education Centre, 2300 Yonge St. (Yonge/Eglinton), 30th floor

For more information, contact:
ICA Talent Development Office
By email or by phone at (416) 482-1396 Ext. 227

 

Certified Communications Project Manager Program - CCPM [New Session]

Brochure Button

The CCPM program is a senior skills certification designed to address the unique project management demands of agency production.

CCPM is for people looking to expand their existing management capabilities and add deeper perspective and skills in the production planning and control of multi-faceted communications projects. The integrated production focus of the program provides a deep dive understanding of the unique project management practices involved in interactive, print, broadcast & video production. In addition, the program also features leadership performance skill building to help advance senior project management skills to meet the unique challenges of managing agency production, creative and client stakeholders.

CCPM takes learning beyond professionally recognized project management best practices to directly address the process, planning and people management skills needed in commercial creative production including:

  • The ambiguities of translating abstract creative work into tangible production elements.
  • The complex technical disciplines involved in producing breakthrough interactive solutions.
  • The volatile relationship dynamics arising from managing creative teams and client expectations

 

NEXT PROGRAM: April 14 – June 23, 2015

DURATION: 12 sessions (11 Tuesday evenings and 1 Saturday workshop)

PRICING/REGISTER HERE


Program Structure:

  • 11 Tuesday evenings (6:30pm-9:00pm).
  • 1 Saturday workshops (9:30am-4:30pm).
  • Instructor Guides combine PMP expertise and practical Agency PM expertise from interactive, print, video/broadcast production disciplines.

Curriculum Outline

(subject to change):

Module One: Activation, Resourcing & Scheduling

FOCUS: Enhance skills in planning the integration of multiple streams of production from a resourcing and scheduling perspective.

DATES: 4 sessions (April 14/18/21/28)
Tuesday evenings (6:30 – 9:00pm)
Saturday workshop (9:30 – 4:30pm)

SKILLS & LEARNING:

  • Managing project activation: assessment/scope definition
  • Framing best practices in agency project initiation.
  • People management planning: self-management & team formation.
  • Integrated planning of diverse schedules and resources.
  • Problem solving in project activation.
  • Includes two personalized skills profile assessments.

Module Two: Communication Management

FOCUS: Deep dive into team-building skills including techniques in people management and motivating team performance. Learn how to more effectively gain project support in complex stakeholder interactions,

DATES: 4 sessions (May 05/12/19/26) Tuesday evenings (6:30- 9:00pm)

SKILLS & LEARNING:

  • Managing communication dynamics – production & people.
  • Framing best practices in agency project communications.
  • Leadership skills in project team performance - motivation & alignment.
  • Problem solving in on-going project communications.

Module Three: Change Management & Project Control

FOCUS: Build skill in proactive control of multi-faceted production including project control techniques to manage the dynamic of quality, time & cost impacts.

DATES: 4 sessions (Jun 02/09/16/23) Tuesday evenings (6:30- 9:00pm)

SKILLS & LEARNING:

  • Managing change – scope control & people support.
  • Framing best practices in production project control.
  • Leadership in project completion & team learning.
  • Problem solving in project control approaches.

Course Expectations and Guidelines:

  • CCPM is open to both agency and in-house production and project managers or account managers who want to become more proficient in production management.
  • Participants should have foundational production knowledge in at least one technical area among interactive, print, broadcast/video production.
  • This program does not offer deep technical production training. For those interested in building technical production skills, ICA offers skill certifications in interactive (CIPP), print (CPPP) and broadcast/video (CBPP –(coming in Fall 2015).

Course Instructors:

(subject to change):

Corey Messom – VP, Strategy & Innovation, FUEL
Corey has spent the past 15 years working with FUEL in emerging technologies. He has been the guiding force behind the interactive production evolution driving both FUEL and sister company, Draftfcb. Corey is the mastermind behind Fuel’s leading edge technology backbone which supports a power house of creativity and production. A keen explorer, Corey is always finding new technologies and ways to exploit them for advantage. Navigating the constantly changing digital ecosystem, Corey cuts through it all and brings value and understanding to Fuel’s clients. Corey is a graduate of George Brown College.

Leslie Kellow-Hall - Vice-President, Quality Control and Production, FUEL
A seasoned veteran with more than 25 years’ experience, Leslie oversees all production projects at FUEL – print and interactive. Leslie’s depth of print experience spans direct mail, newspaper, magazine and out-of-home advertising, collateral and publication production. Leslie is heavily involved with digital online production and has experience with web sites, email campaigns and banner advertising. Leslie has been teaching for the Institute of Communications and Advertising for more than 10 years.

Janice Bisson, Head of Production, Juniper Park
After building her deep broadcast production skills at Leo Burnett and Cossette where she ran one of the biggest production departments in the country, Janice arrived at Juniper Parck to take on the production leadership reins. Janice has been instrumental to the Juniper Park leadership team running their fully integrated production department for over 6 years.

Wayne Aubert – Course Director & Advertising Program Professor/Co-ordinator, Mohawk College
Wayne Aubert has spent the last twenty-five years in the communications field. He has extensive agency and client-side production management experience (his agency roster: Bozell, Ronalds-Reynolds, Saffer, Marshall Fenn, Vickers & Benson and Ogilvy & Mather) and has developed a deep appreciation for the skills needed to advance from being an effective ‘doer’ to a ‘manager’. An accomplished instructor, Wayne has helped countless young professionals extend their own skills beyond technical proficiency towards production management excellence.

Suzanne Filiatrault, talent developer, Institute of Communication Agencies
Suzanne is a leader of learning and development in the agency world. She has an eye for great facilitation and a passion for helping people learn, grow and reach their full potential. She currently oversees the skill-certification programming at ICA and has helped hundreds of people in the industry build their skills in creative solution design and delivery. Her extensive marketing and advertising career has helped her shape perspective on what it takes to be great in the communications and advertising profession. She holds a Masters in Adult Education (UofT) and a BCom (Queen’s), is a certified facilitator of the Creative Problem Solving process (CPS), and is also certified in the FourSight Innovation Profile and Extended DISC behavioural style indicator.

 

To Register

Location: ICA Executive Education Centre, 2300 Yonge St. (Yonge/Eglinton), 30th floor

For more information, contact:
ICA Talent Development Office
By email or by phone at (416) 482-1396 Ext. 227

Certified Print Production Program - CPPP

CPPP is for entry-level print production co-ordinators looking to build both their technical and management knowledge in the communication industry.

CPPP has been an industry recognized certification for over 30 years, with an instructional design that continually adapts to reflect latest production technology and approaches.

 

Next Program: To be announced.

 

 

For more information, contact:
ICA Talent Development Office
By email or by phone at (416) 482-1396 Ext. 227

 

 

Certified Interactive Production Program - CIPP

The CIPP is for entry-level production or account managers looking to build both their technical and management knowledge of interactive production for the advertising and communications industry.

As new technologies change the communications landscape, CIPP accelerates skill in online, mobile and social media digital production management. The CIPP program will help you learn about the foundational management skills of interactive production and helps you elevate your working approach.

CIPP is the latest production skills program offering by the ICA, leader in industry recognized production skills certification for over 30 years.

 

Brochure Button

Duration: October – December 2014


Program Structure:

  • DURATION: 6 Monday evenings (6:30-9:00pm) + 2 Saturdays (9:30am-4:30pm).
  • A shared online team environment will be deployed for collaboration and material access.

Curriculum Outline:

PLANNING & PROTOTYPING

  • 3 sessions dedicated to learning how to plan digital projects from scoping through to initial design proto-typing.

DESIGN & DEVELOPMENT

  • 3 sessions dedicated to a deep dive exploratory on understanding the intricacies of development including front end UX and back end API and database builds.

TESTING & DEPLOYMENT

  • 2 sessions focused on examining the critical challenges of effective deployment planning including change management, QA testing and optimization.

DOWNLOAD THE PROGRAM BROCHURE FOR MORE INFORMATION.


Who Should Attend?

  • This program is for anyone who is interested in handling the production of advertising and communication materials and projects involving interactive digital production for web, mobile and social platforms.
  • CIPP is open to both agency and in-house production coordinators and entry level account managers, whether they currently operate in a client facing or a production facing capacity.
  • Participants must be web savvy, computer literate (browser and basic computer operation familiarity) and have access to a home computer. Students may bring laptop/tablet/smart phone for in-class use (not a requirement.)
  • For foundational skills development. CIPP is not intended to provide deep technical development perspective or more advanced project management training.

 

Schedule/Fees/Location

Discount Deadline: September 29, 2014

Registration Deadline: October 10, 2014

Location: ICA Executive Education Centre, 2300 Yonge St. (Yonge/Eglinton), 30th floor

 

2014 Session Schedule Date
Planning & Prototyping Monday, Oct 20 (6:30pm – 9:00pm)
Monday, Oct 27 (6:30pm – 9:00pm)
Monday, Nov 03 (6:30pm – 9:00pm)
Design & Development

Monday, Nov 10 (6:30pm – 9:00pm)
Monday, Nov 17 (6:30pm – 9:00pm)
Saturday, Nov 22 (9:30am – 4:30pm)

Testing & Deployment Monday, Dec 01 (6:30pm – 9:00pm)
Saturday, Dec 06 (9:30am – 4:30pm)

 

 

2014 Fee Schedule

Discount Fee

Standard Fee

Until Sep 29, 2014

After Sep 29, 2014

ICA Member Employees

$950 + HST

$1,200 + HST

Non-Members

$1,350 + HST

$1,600 + HST

 


Course Instructors:

Corey Messom – VP, Strategy & Innovation, FUEL
Corey has spent the past 15 years working with FUEL in emerging technologies. He has been the guiding force behind the interactive production evolution driving both FUEL and sister company, Draftfcb. Corey is the mastermind behind Fuel’s leading edge technology backbone which supports a power house of creativity and production. A keen explorer, Corey is always finding new technologies and ways to exploit them for advantage. Navigating the constantly changing digital ecosystem, Corey cuts through it all and brings value and understanding to Fuel’s clients. Corey is a graduate of George Brown College.

Wayne Aubert – Course Director & Advertising Program Professor/Co-ordinator, Mohawk College
Wayne Aubert has spent the last twenty-five years in the communications field. He has extensive agency and client-side production management experience (his agency roster: Bozell, Ronalds-Reynolds, Saffer, Marshall Fenn, Vickers & Benson and Ogilvy & Mather) and has developed a deep appreciation for the skills needed to advance from being an effective ‘doer’ to a ‘manager’. An accomplished instructor, Wayne has helped countless young professionals extend their own skills beyond technical proficiency towards production management excellence.

 

To Register

  • Discount Deadline: September 29, 2014
  • Registration Deadline: October 10, 2014
  • Download the program brochure
  • Complete registration and follow instructions provided
  • AMEX/VISA/MC/ICA Member Invoicing supported

 

 

For more information, contact:
ICA Talent Development Office
By email or by phone at (416) 482-1396 Ext. 227