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Certifications

Communications & Advertising Accredited Professional Program - CAAP [New Session]

The CAAP program is one of the leading ways people build their branding and communications skills in Canada. CAAP hones creative and strategic thinking in a direct application to brand communication business challenges. It is a 12 month executive learning program organized into practical, hands-on skill areas. The program is offered once a year in both Toronto and Western Canada markets.

CAAP is a recognized communications industry accreditation and there is simply no other program like it because it is designed specifically for the MARCOM industry and taught by active and engaging professionals who live the branding business.

To find out when the next program is being offered please go to the CAAP Website

Certified Communications Performance Manager – CCMP

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It takes a special blend of skills within an agency environment to inspire and manage others towards successful project outcomes. The work itself is unpredictable and abstract and layering on top of this the responsibility for managing others can add significant performance stress, particularly when all our regular work still needs to get done.

CCMP is designed to help you advance your performance management skills to be the kind of manager that others want to work for. The CCMP program is uniquely designed for direct application within agency settings. The program is a skills certification with hands-on learning experience to access deeper understanding of your own unique management strengths. You will build the ability to apply a more mindful approach in engaging, communicating and managing your direct reports to higher levels of performance.


NEXT PROGRAM: March 28 – June 23, 2014

DURATION: 8 sessions (Monday evenings and 1 Saturday workshop)


Program Structure & Features:

  • 7 evenings (Monday 6:00pm-9:00pm).
  • 1 full day workshop (Saturday 9:30am-4:30pm).
  • Develop a personalized management plan to build practical 'work-ready' application.
  • Gain experience in trying out new techniques supported by an assigned program advisor.
  • Gain deeper self-knowledge with two online style assessments.

 

Curriculum Outline

(subject to change):

MODULE ONE – SETTING CONTEXT – Clarifying mindset & expectations.

DATES: Apr 28/May 05/May 12 (6:00 – 9:00pm)

FOCUS: Module One establishes a context for managing others by focusing on how to engage direct reports, build intrinsic motivation and create the optimal conditions for performance.

SKILLS & LEARNING:

  • Examine the roots of management performance – moving from the "ME to WE" in an agency culture.
  • Build self-awareness using strengths finding and behavioural style assessments.
  • Learn approaches for engaging others. Balancing a drive for results with a relationship focus.
  • Establish the foundation for a more effective mindful management approach.
  • Shape a personal plan for performance management success.

MODULE TWO – DYNAMIC PERFORMANCE – Turning challenge into opportunity.

DATES: May 26/Jun 02/Jun 09 (6:00 – 9:00pm)

FOCUS: Module Two explores performance skill techniques in setting expectations, building trust, negotiating outcomes and providing effective feedback.

SKILLS & LEARNING:

  • Techniques to assess elements that help and hinder interaction and collaboration.
  • Making choices in understanding situations and how narratives shape our perception.
  • Understand the role of measures and expectations in setting up for success.
  • Examine elements of power and how to create an effective performance climate.
  • Transform the need to give and receive feedback into a regular and welcome practice.

MODULE THREE – PERFORMANCE REALITY – Planning action and measuring success.

DATES: Jun 14 (9:30am-4:30pm), Jun 23 (6:00-9:00pm)

FOCUS: Module Three is about planning a personal 'on-the job' course of action to apply new management techniques for advanced performance success.

SKILLS & LEARNING:

  • Build capacity to deliver results by seeing what has to be in place to succeed.
  • Shape personalized "measures of success" for meaningful performance outcomes.
  • Work through a specific management situation supported by a program advisor.
  • Create a portable plan to continue building performance development skills.

Course Expectations and Guidelines:

  • Ideal candidates for the CCMP program are current account or creative team managers who have recently taken on more responsibility for direct-report development.
  • This program is best suited to those who have advanced beyond the purely technical requirements of managing business and project execution and are now interested in building leadership skills in performance management of direct reports and teams.
  • Please note: CCMP is a foundational program focused on building internal team performance skills for recently promoted managers. It is not intended to provide technical skills in strategic and/or business problem solving nor does it directly address client relationship or account related performance.


Fees/Schedules:

Next Program: April 28 – June 23, 2014

Fee Guideline:
2014 Tuition Rate chart

Location: ICA Executive Education Centre, 2300 Yonge St. (Yonge/Eglinton), 30th floor

 

Course Instructors:

(subject to change):

Jeff Plotnikoff, people junkie/organizational consultant
Jeff is addicted to communicating, growing, inspiring and exciting people. His extensive advertising agency experience ranges from HR roles within large multinationals like TBWA to various smaller boutique agencies, as well as coaching, consulting and everything in between. Most recently, Jeff was Director of HR for Armstrong Partnership, where he developed and delivered an impressive roster of training specifically designed to support the organization’s creative and people management challenges. He is currently applying his considerable skill in organizational creative consulting at Combustion (thinkcombustion.com).

Chris Irwin, lead consultant, Measure of Success Inc.
Chris helps organizations align the performance they want with the measures and metrics they use. He is also on faculty at the Schulich School of Business, where he teaches MBA-level negotiations and stakeholder management. He brings his insights into collaboration as a trainer with industry associations, as well as through his work with The Mind Gym. Chris has an MBA (Schulich, 2006) and a BCom (McGill, 1994).

Megan Mitchell, founder, Mitchell Consulting
Megan is an educator, author and consultant. She is the Program Director for Strategic Leadership & Innovation Management at Schulich Executive Education Centre at York University, a Principal in Fully Alive @ Work, and the founder of Mitchell Consulting. With 20 years of experience in corporate 100 companies, she believes there is a strong correlation between leadership, engagement, creativity and performance that must be honoured for personal and professional success. She is passionate about facilitating effective change in a positive and energetic way.

Kevin Dunal, organizational consultant, co-founder cQ
Kevin co-led the creation of cQ Consulting to change how the world works. cQ believes that organizations are essentially human. That fundamentally every positive (and negative) in an organization — from engagement to innovation to profits — can be traced to an organization’s culture. Kevin has held director-level positions at Adobe, Alias and Autodesk; CEO roles at tech start-ups; and global strategic planning at Fortune 500 companies. Kevin is an executive coach trained by Adler/OISE, University of Toronto; a preferred partner in emotional intelligence training with Six Seconds; and has lectured on creativity and innovation at design schools internationally.

Suzanne Filiatrault, talent developer, Institute of Communication Agencies
Suzanne is a leader of learning and development in the agency world. She has an eye for great facilitation and a passion for helping people learn, grow and reach their full potential. She currently oversees the skill-certification programming at ICA and has helped hundreds of people in the industry build their skills in creative solution design and delivery. Her extensive marketing and advertising career has helped her shape perspective on what it takes to be great in the communications and advertising profession. She holds a Masters in Adult Education (UofT) and a BCom (Queen’s), is a certified facilitator of the Creative Problem Solving process (CPS), and is also certified in the FourSight Innovation Profile and Extended DISC behavioural style indicator.

 

To Register

  • Discount Deadline: March 31, 2014
  • Registration Deadline: April 25, 2014
  • Download the program brochure
  • Complete registration and submit to ICA
  • AMEX/VISA/MC/ICA Member Invoicing supported

 

For more information, contact:
ICA Talent Development Office
By email or by phone at (416) 482-1396 Ext. 227

 

Certified Communications Project Manager Program - CCPM

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The CCPM program is a senior skills certification designed to address the unique project management demands of commercial creative production.

CCPM is for people looking to expand their existing production capabilities and add deeper perspective and skills in the planning and control of multi-faceted communications projects.

The program learning is uniquely designed to address the project management needs of integrated communications production, including:

  • The ambiguities of translating abstract creative work into tangible production elements.
  • The complex technical disciplines involved in producing breakthrough interactive solutions.
  • The volatile relationship dynamics arising from managing creative teams and client expectations

CCPM takes learning beyond professionally recognized project management best practices to directly address the process, planning and people management skills needed in commercial creative production.

NEXT PROGRAM: March 18 – June 03, 2014

DURATION: 13 sessions (Tues. Evenings and 2 Saturday workshops)


Program Structure:

  • Concentrated schedule for rapid learning.
  • 11 evenings (Tuesday/Thursday 6:30pm-9:00pm).
  • 2 full days (Saturday 9:30am-4:30pm).
  • Instructor Guides combine PMP expertise and practical Agency PM expertise from interactive, print, video/broadcast production disciplines.

Curriculum Outline

(subject to change):

Module One: Activation, Resourcing & Scheduling

FOCUS: Enhance skills in planning the integration of multiple streams of production from a resourcing and scheduling perspective.

DATES: 5 sessions:  Tuesday evenings (Mar 18 – Apr 08)/Saturday workshop (Mar 22)

SKILLS & LEARNING:

  • Managing project activation: assessment/scope definition
  • Framing best practices in agency project initiation.
  • People management planning: self-management & team formation.
  • Integrated planning of diverse schedules and resources.
  • Problem solving in project activation.
  • Includes two personalized skills profile assessments.

Module Two: Communication Management

FOCUS: Deep dive into team-building skills including techniques in people management and motivating team performance. Learn how to more effectively gain project support in complex stakeholder interactions,

DATES: 4 sessions: Tuesday evenings (Apr 22 – May 13)

SKILLS & LEARNING:

  • Managing communication dynamics – production & people.
  • Framing best practices in agency project communications.
  • Leadership skills in project team performance - motivation & alignment.
  • Problem solving in on-going project communications.

Module Three: Change Management & Project Control

FOCUS: Build skill in proactive control of multi-faceted production including project control techniques to manage the dynamic of quality, time & cost impacts.

DATES: 4 sessions: Tuesday evenings (May 20 – Jun 03)/Saturday workshop (May 31)

SKILLS & LEARNING:

  • Managing change – scope control & people support.
  • Framing best practices in production project control.
  • Leadership in project completion & team learning.
  • Problem solving in project control approaches.

Course Expectations and Guidelines:

  • CCPM is open to both agency and in-house production and project managers or account managers who are proficient in production management.
  • Participants should have foundational production knowledge in at least one technical area among interactive, print, broadcast/video production.
  • This program does not offer deep technical production training. For those interested in building technical production skills, ICA offers skill certifications in interactive (CIPP), print (CPPP) and (coming soon) broadcast/video (CBPP).

Fees/Schedules:

Next Program: March 18 – June 01, 2014

Fee Guideline:
2014 Tuition Rate chart

Location: ICA Executive Education Centre, 2300 Yonge St. (Yonge/Eglinton), 30th floor

Course Instructors:

(subject to change):

Pralad Rao (PMP) - VP Production at Olson Canada
Pralad is part of the senior management team at Olson Canada overseeing enterprise software and advertising projects and leading a team of Project Managers, Business Analysts, and Quality Assurance staff. Pralad has operated as Director of Production within the agency environment and as a Project Manager for 10+ years and has obtained his PMP certification. With a deep production background as business analyst, graphic designer and web programmer, Pralad provides strong integrated and interactive perspective combined with the professional discipline of PMP best practices.

Leslie Kellow-Hall - Vice-President, Quality Control and Production, FUEL
A seasoned veteran with more than 25 years’ experience, Leslie oversees all production projects at FUEL – print and interactive. Leslie’s depth of print experience spans direct mail, newspaper, magazine and out-of-home advertising, collateral and publication production. Leslie is heavily involved with digital online production and has experience with web sites, email campaigns and banner advertising. Leslie has been teaching for the Institute of Communications and Advertising for more than 10 years.

Janice Bisson, Head of Production, Juniper Park
After building her deep broadcast production skills at Leo Burnett and Cossette where she ran one of the biggest production departments in the country, Janice arrived at Juniper Parck to take on the production leadership reins. Janice has been instrumental to the Juniper Park leadership team running their fully integrated production department for over 6 years.

Wayne Aubert – Course Director & Advertising Program Professor/Co-ordinator, Mohawk College
Wayne Aubert has spent the last twenty-five years in the communications field. He has extensive agency and client-side production management experience (his agency roster: Bozell, Ronalds-Reynolds, Saffer, Marshall Fenn, Vickers & Benson and Ogilvy & Mather) and has developed a deep appreciation for the skills needed to advance from being an effective ‘doer’ to a ‘manager’. An accomplished instructor, Wayne has helped countless young professionals extend their own skills beyond technical proficiency towards production management excellence.

 

To Register

  • Discount Deadline: February 17, 2014
  • Registration Deadline: March 17, 2014
  • Download the program brochure
  • Complete registration and submit to ICA
  • AMEX/VISA/MC/ICA Member Invoicing supported

 

 

For more information, contact:
ICA Talent Development Office
By email or by phone at (416) 482-1396 Ext. 227

 

 

Certified Print Production Program - CPPP [New Session]

CPPP is for entry-level print production co-ordinators looking to build both their technical and management knowledge in the communication industry.

CPPP has been an industry recognized certification for over 30 years, with an instructional design that continually adapts to reflect latest production technology and approaches.

 

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Duration: September-November 2014


Program Structure:

  • 6 evenings (6:30-9:00pm) and 2 Saturdays (9:30am-4:30pm)
  • Certification Evaluation Criteria: Take-home project completed over a specified time period following completion of the in-class sessions.

Program Outline:

IMAGE, LAYOUT & THE STUDIO

  • Two evenings dedicated to building knowledge on layout approaches including desktop applications, design, typography, photography purchasing/scheduling and copy/image integration.
  • Detailed review of what is involved in estimating and managing the design approval stages.

RETOUCHING, PROOFING & PRINTING

  • Featuring a tour of a working studio.
  • One evening and a full Saturday dedicated to building understanding of Printing processes from offset to digital. What is involved in choosing printing methods, sourcing suppliers, picking substrates, retouching and proofing methods.

PRINT CHANNEL PRODUCTION

  • Two evenings and one full Saturday exploring the primary print production channels and understanding the unique specifications and requirements of Direct Mail production, Out of Home (OOH) and POP/Premiums/Incentives.

DIGITAL PRINT APPLICATIONS (WEB/OOH)

  • One evening investigating scheduling, budgeting and technical specifications and approaches for new digital applications for web and OOH production.

DOWNLOAD THE BROCHURE FOR MORE INFORMATION


Who Should Attend?

  • This program is for anyone who is interested in handling the production of advertising and communication materials and projects involving print.
  • CPPP is open to both agency and in-house production coordinators, whether they currently operate in a client facing or a production facing capacity.
  • Ideal candidates for the program are entry-level art buyers, studio coordinators and account or project coordinators.
  • For foundational skills development. CPPP is not intended to provide deep technical development perspective or more advanced project management training.

 

Schedule/Fees/Location

Discount Deadline: September 8, 2014

Registration Deadline: September 26, 2014

Location: ICA Executive Education Centre, 2300 Yonge St. (Yonge/Eglinton), 30th floor

 

Session Schedule

Session Date
Image, Layout & The Studio Tuesday, Sep 30 (6:30pm – 9:00pm)
Tuesday, Oct 07 (6:30pm – 9:00pm)
Retouching & Proofing Tuesday, Oct 14 (6:30pm – 9:00pm)
Saturday, Oct 18 (9:30am – 4:30pm)
Print Channel Production Tuesday, Oct 28 (6:30pm – 9:00pm)
Saturday, Nov 01 (9:30am – 4:30pm)
Tuesday, Nov 11 (6:30pm – 9:00pm)
Digital Applications for Web & OOH Tuesday, Nov 18 (6:30pm – 9:00pm)
Take-Home Assignment Due December 2014 / Date TBD

 

 

2014 Fee Schedule

Discount Fee

Standard Fee

Until Sep 08, 2014

After Sep 08, 2014

ICA Member Employees

$950 + HST

$1,200 + HST

Non-Members

$1,350 + HST

$1,600 + HST

 


Course Instructors:

Leslie Kellow-Hall - VP, Quality Control and Production, FUEL
A seasoned veteran with more than 25 years' experience, Leslie oversees all production projects at FUEL – print and interactive. Leslie’s depth of print experience spans direct mail, newspaper, magazine and out-of-home advertising, collateral and publication production. Leslie is heavily involved with digital online production and has experience with web sites, email campaigns and banner advertising. Leslie has been teaching for the Institute of Communications and Advertising for more than 10 years.

Wayne Aubert – Course Director & Advertising Program Professor/Co-ordinator, Mohawk College
Wayne Aubert has spent the last twenty-five years in the communications field. He has extensive agency and client-side production management experience (his agency roster: Bozell, Ronalds-Reynolds, Saffer, Marshall Fenn, Vickers & Benson and Ogilvy & Mather) and has developed a deep appreciation for the skills needed to advance from being an effective 'doer' to a 'manager'. An accomplished instructor, Wayne has helped countless young professionals extend their own skills beyond technical proficiency towards production management excellence.

 

To Register

  • Discount Deadline: September 08, 2014
  • Registration Deadline: September 26, 2014
  • Download the program brochure
  • Complete registration and submit to ICA
  • AMEX/VISA/MC/ICA Member Invoicing supported

 

 

For more information, contact:
ICA Talent Development Office
By email or by phone at (416) 482-1396 Ext. 227

 

 

Certified Interactive Production Program - CIPP [New Session]

The CIPP is for entry-level production or account managers looking to build both their technical and management knowledge of interactive production for the advertising and communications industry.

As new technologies change the communications landscape, CIPP accelerates skill in online, mobile and social media digital production management. The CIPP program will help you learn about the foundational management skills of interactive production and helps you elevate your working approach.

CIPP is the latest production skills program offering by the ICA, leader in industry recognized production skills certification for over 30 years.

 

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Duration: October – December 2014


Program Structure:

  • DURATION: 6 Monday evenings (6:30-9:00pm) + 2 Saturdays (9:30am-4:30pm).
  • A shared online team environment will be deployed for collaboration and material access.

Curriculum Outline:

PLANNING & PROTOTYPING

  • 3 sessions dedicated to learning how to plan digital projects from scoping through to initial design proto-typing.

DESIGN & DEVELOPMENT

  • 3 sessions dedicated to a deep dive exploratory on understanding the intricacies of development including front end UX and back end API and database builds.

TESTING & DEPLOYMENT

  • 2 sessions focused on examining the critical challenges of effective deployment planning including change management, QA testing and optimization.

DOWNLOAD THE PROGRAM BROCHURE FOR MORE INFORMATION.


Who Should Attend?

  • This program is for anyone who is interested in handling the production of advertising and communication materials and projects involving interactive digital production for web, mobile and social platforms.
  • CIPP is open to both agency and in-house production coordinators and entry level account managers, whether they currently operate in a client facing or a production facing capacity.
  • Participants must be web savvy, computer literate (browser and basic computer operation familiarity) and have access to a home computer. Students may bring laptop/tablet/smart phone for in-class use (not a requirement.)
  • For foundational skills development. CIPP is not intended to provide deep technical development perspective or more advanced project management training.

 

Schedule/Fees/Location

Discount Deadline: September 29, 2014

Registration Deadline: October 10, 2014

Location: ICA Executive Education Centre, 2300 Yonge St. (Yonge/Eglinton), 30th floor

 

2014 Session Schedule Date
Planning & Prototyping Monday, Oct 20 (6:30pm – 9:00pm)
Monday, Oct 27 (6:30pm – 9:00pm)
Monday, Nov 03 (6:30pm – 9:00pm)
Design & Development

Monday, Nov 10 (6:30pm – 9:00pm)
Monday, Nov 17 (6:30pm – 9:00pm)
Saturday, Nov 22 (9:30am – 4:30pm)

Testing & Deployment Monday, Dec 01 (6:30pm – 9:00pm)
Saturday, Dec 06 (9:30am – 4:30pm)

 

 

2014 Fee Schedule

Discount Fee

Standard Fee

Until Sep 29, 2014

After Sep 29, 2014

ICA Member Employees

$950 + HST

$1,200 + HST

Non-Members

$1,350 + HST

$1,600 + HST

 


Course Instructors:

Corey Messom – VP, Strategy & Innovation, FUEL
Corey has spent the past 15 years working with FUEL in emerging technologies. He has been the guiding force behind the interactive production evolution driving both FUEL and sister company, Draftfcb. Corey is the mastermind behind Fuel’s leading edge technology backbone which supports a power house of creativity and production. A keen explorer, Corey is always finding new technologies and ways to exploit them for advantage. Navigating the constantly changing digital ecosystem, Corey cuts through it all and brings value and understanding to Fuel’s clients. Corey is a graduate of George Brown College.

Wayne Aubert – Course Director & Advertising Program Professor/Co-ordinator, Mohawk College
Wayne Aubert has spent the last twenty-five years in the communications field. He has extensive agency and client-side production management experience (his agency roster: Bozell, Ronalds-Reynolds, Saffer, Marshall Fenn, Vickers & Benson and Ogilvy & Mather) and has developed a deep appreciation for the skills needed to advance from being an effective ‘doer’ to a ‘manager’. An accomplished instructor, Wayne has helped countless young professionals extend their own skills beyond technical proficiency towards production management excellence.

 

To Register

  • Discount Deadline: September 29, 2014
  • Registration Deadline: October 10, 2014
  • Download the program brochure
  • Complete registration and follow instructions provided
  • AMEX/VISA/MC/ICA Member Invoicing supported

 

 

For more information, contact:
ICA Talent Development Office
By email or by phone at (416) 482-1396 Ext. 227