Loading

Certifications

Certification for Interactive Production Managers - CIPP [New Session]


About the program:

Brochure Button

CIPP is designed to help production managers take-on the unique demands of interactive digital projects.

To be successful as a digital production manager requires unique skills in managing rigorous production methodology as well as a solid understanding of current platforms & technology. It also requires strong team management capability to interact effectively with digital designers and developers in complex production collaborations.

The CIPP program helps to build applied skill in managing interactive production from project activation through to final deployment.

 

What's included:

  • Planning & Prototyping - from scoping through to initial design proto-typing.
  • Design & Development - from front end UX to back end API and database builds.
  • Testing & Deployment - including change management, QA testing and optimization.

 

Key Take-Aways:

  • Build skill in managing rigorous production processes for web applications & digital content.
  • Learn how to work effectively with digital developers and producers to move faster and deal with fewer "do-overs".
  • Build understanding of latest web, mobile & social platforms for more successful production results.

 

Who is CIPP for?

  • CIPP is for early stage agency production or account managers who want to expand their ability to manage the delivery of work involving interactive production for web, mobile and social platforms.
  • CIPP is a foundational production skills course. It is not intended to provide a deep technical skill certification.

 

Program Dates:

  • The CIPP program runs over 8 weekly sessions on Tuesday evenings (6:30-9:00pm) with one full day Saturday workshop. Note: a one week break is planned (Mar. 14) with a take-home assignment.
    • Planning & Prototyping: Feb 28, Mar 7, 21
    • Design & Development: Mar 28, Apr 1, 4
    • Testing & Deployment: Apr 11, 18

 

Location/Pricing/Registration:

  • Location: ICA Executive Education Centre, 2300 Yonge St. (Yonge/Eglinton), 30th floor

CIPP 2017 Pricing Chart

Register HereRegister Here

 

 

Certification for Communications Project Managers - CCPM [New Session]


About the program:

Brochure Button

The CCPM program is a senior skills certification designed to address the unique project management demands of agency production.

CCPM is for people looking to expand their existing management capabilities and add deeper perspective and skills in the production planning and control of complex integrated communications projects.
 

Key Take-Aways:

  • Build integrated project and production management abilities.
  • Learn the intricacies of managing and integrating projects featuring the main agency production disciplines with deep dives into each key format including interactive, print, broadcast & video.
  • Sharpen team leadership & management skills.
  • Build stronger approaches to engaging team performance.
  • Learn how to work more flexibly with creative production and client stakeholder mindsets.
 

Who is CCPM for?

CCPM is for experienced in-house/agency production managers or account managers who want to expand their ability to manage the delivery of work across all agency production disciplines. Participants should have foundational production knowledge in at least one technical area among interactive, print, broadcast/video production. This program does not offer deep technical production training.
 

Program Dates:

  • The CCPM program runs over 10 weekly sessions on Tuesday evenings (6:30-9:00pm) with one full day Saturday workshop (Note to certify โ€“ Saturday workshop is mandatory attendance)
  • 2017 Dates:
    • Apr 22, 25
    • May 2, 9, 16, 23, 30
    • Jun 6, 13, 20


Location/Pricing/Registration:

Location: ICA Executive Education Centre, 2300 Yonge St. (Yonge/Eglinton), 30th floor

CCPM 2016 Pricing Chart

Register HereRegister Here

 

 

For more information, contact:
ICA Talent Development Office
By email or by phone at (416) 482-1396 Ext. 227

Certification for Communications Content Production Managers โ€“ CCCP [New Session]


About the program:

Brochure Button

The CCCP program is a skills certification designed to address the ever evolving quick-turn content creation demands of agency production. Featuring:

  • XM (experiential/guerrilla)
  • Film (broadcast/video)
  • Specialized branded content (paid/owned/earned)

CCCP is for people looking to expand their production capabilities and add deeper perspective and skills to take on the accelerated nature of branded content quick-turn production. This course offers emerging producers with foundational understanding of rapid production methods and what it takes to deliver on a variety of quick-turn content types.

 

Key Take-Aways:

  • Learn about the unique demands of quick-turn content production: Get a holistic view of how the rapid development demands of quick-turn content is changing the way agency production departments operate.
  • Build understanding of what quick-turn production is all about: Learn how production approaches are streamlined for the delivery of rapid development content.
  • Sharpen content production skills: Explore the specific content production approaches that support XM. Learn about the quick-turn video/broadcast production approaches. Examine other specialized forms of branded content production that are becoming a growing part of a brands asset library (including paid, owned and earned content types).

 

Who is CCCP for?

  • CCCP is for both agency and in-house production coordinators and entry level account managers who want to expand their ability to manage quick-turn content production of all types.
  • CCCP is a foundational production skills course. It is not intended to provide a deep technical skill certification.
 

Program Dates:

The CCCP program runs over 9 weekly sessions on Tuesday evenings (6:30-9:00pm) with two full day Saturday workshop. Fall 2017 program to be announced in June 2017.

  • MODULE 1: XM (experiential/guerrilla)
  • MODULE 2: Film (broadcast/video)
  • MODULE 3: Specialized branded content

 

Instructor Bios:

Steve Miller, SVP & Creative Director, OneMethod
Since 2005, Steve has led the creative and strategic thinking for OneMethod Digital + Design. In the process, he has helped the agency win more than 150 international awards across digital, design, and advertising. Over the last 16 year, Steve has worked with some of North America's most influential brands, including Nestle, Pepsi, Frito-Lay, McDonald's, FedEx, Daimler-Chrysler, MasterCard, and Kijiji. Prior to joining OneMethod, Steve spent time as a 'suit' at Identica Branding & Design and as a Copywriter at BBDO.

Nicole Gallucci, Partner, SVP Experiential, FUSE Marketing Group
Nicole is an experiential marketing leader at FUSE and the Author of Adversperience ~ The Convergence of Advertising and Experiential Marketing. Nicole's expertise spans creative, logistics and production and with over 30 years in the business she has lived the mantra of meticulous execution to realize great ideas and results. Deep experience across a wide range of sectors including CPG, alcohol, telco, automotive & financial sectors.

Aleena Mazhar, Director, Experiential, FUSE Marketing Group
With an eight year track record in experiential marketing, Aleena has lead a multitude of projects across the country for different clients and categories. Aleena's expertise is to lead a team, create, produce and execute impactful experiences, and build campaigns that are inspire consumers to engage & activate

Andrew Schulze, VP Integrated Production, JWT
Andrew is living the new operating reality of integrated and multi-channel agency production. He heads up integrated production at JWT where all the production disciplines are brought together under one management umbrella to build synergies and efficiencies. His background includes an extensive career as a senior broadcast producer operating as Director of Broadcast Production at DDB for over 13 years and before that Y&R for over 8 years.

Wayne Aubert โ€“ ICA Course Director
Wayne Aubert has spent the last 25+ years in the communications field. He has extensive agency and client-side production management experience (his agency roster: Bozell, Ronalds-Reynolds, Saffer, Marshall Fenn, Vickers & Benson and Ogilvy & Mather) and has developed a deep appreciation for the skills needed to advance from being an effective 'doer' to a confident manager. Wayne is an accomplished instructor who has helped countless young professionals extend their skills beyond technical proficiency towards production management excellence.


Location/Pricing/Registration:

  • Location: ICA Executive Education Centre, 2300 Yonge St. (Yonge/Eglinton), 30th floor
  • Get Notified

Communications & Advertising Accredited Professional Program - CAAP [New Session]

 

Visit the CAAP Website for specific course information.

The CAAP program is one of the leading ways people build their branding and communications skills in Canada. CAAP hones creative and strategic thinking in a direct application to brand communication business challenges.

CAAP is a recognized communications industry skill building certification and accreditation. It is designed specifically for the MARCOM industry and is taught by professionals who live the branding business.

 

For more information, contact:
ICA Talent Development Office
By email or by phone at (416) 482-1396 Ext. 227