It takes a special blend of skills within an agency environment to inspire and manage others towards successful project outcomes. The work itself is unpredictable and abstract and layering on top of this the responsibility for managing others can add significant performance stress, particularly when all our regular work still needs to get done.
CCMP is designed to help you advance your performance management skills to be the kind of manager that others want to work for. The CCMP program is uniquely designed for direct application within agency settings. The program is a skills certification with hands-on learning experience to access deeper understanding of your own unique management strengths. You will build the ability to apply a more mindful approach in engaging, communicating and managing your direct reports to higher levels of performance.
NEXT PROGRAM: March 28 – June 23, 2014
DURATION: 8 sessions (Monday evenings and 1 Saturday workshop)
Program Structure & Features:
- 7 evenings (Monday 6:00pm-9:00pm).
- 1 full day workshop (Saturday 9:30am-4:30pm).
- Develop a personalized management plan to build practical 'work-ready' application.
- Gain experience in trying out new techniques supported by an assigned program advisor.
- Gain deeper self-knowledge with two online style assessments.
(subject to change):
MODULE ONE – SETTING CONTEXT – Clarifying mindset & expectations.
DATES: Apr 28/May 05/May 12 (6:00 – 9:00pm)
FOCUS: Module One establishes a context for managing others by focusing on how to engage direct reports, build intrinsic motivation and create the optimal conditions for performance.
SKILLS & LEARNING:
- Examine the roots of management performance – moving from the "ME to WE" in an agency culture.
- Build self-awareness using strengths finding and behavioural style assessments.
- Learn approaches for engaging others. Balancing a drive for results with a relationship focus.
- Establish the foundation for a more effective mindful management approach.
- Shape a personal plan for performance management success.
MODULE TWO – DYNAMIC PERFORMANCE – Turning challenge into opportunity.
DATES: May 26/Jun 02/Jun 09 (6:00 – 9:00pm)
FOCUS: Module Two explores performance skill techniques in setting expectations, building trust, negotiating outcomes and providing effective feedback.
SKILLS & LEARNING:
- Techniques to assess elements that help and hinder interaction and collaboration.
- Making choices in understanding situations and how narratives shape our perception.
- Understand the role of measures and expectations in setting up for success.
- Examine elements of power and how to create an effective performance climate.
- Transform the need to give and receive feedback into a regular and welcome practice.
MODULE THREE – PERFORMANCE REALITY – Planning action and measuring success.
DATES: Jun 14 (9:30am-4:30pm), Jun 23 (6:00-9:00pm)
FOCUS: Module Three is about planning a personal 'on-the job' course of action to apply new management techniques for advanced performance success.
SKILLS & LEARNING:
- Build capacity to deliver results by seeing what has to be in place to succeed.
- Shape personalized "measures of success" for meaningful performance outcomes.
- Work through a specific management situation supported by a program advisor.
- Create a portable plan to continue building performance development skills.
Course Expectations and Guidelines:
- Ideal candidates for the CCMP program are current account or creative team managers who have recently taken on more responsibility for direct-report development.
- This program is best suited to those who have advanced beyond the purely technical requirements of managing business and project execution and are now interested in building leadership skills in performance management of direct reports and teams.
- Please note: CCMP is a foundational program focused on building internal team performance skills for recently promoted managers. It is not intended to provide technical skills in strategic and/or business problem solving nor does it directly address client relationship or account related performance.
Next Program: April 28 – June 23, 2014
Location: ICA Executive Education Centre, 2300 Yonge St. (Yonge/Eglinton), 30th floor
(subject to change):
Jeff Plotnikoff, people junkie/organizational consultant
Jeff is addicted to communicating, growing, inspiring and exciting people. His extensive advertising agency experience ranges from HR roles within large multinationals like TBWA to various smaller boutique agencies, as well as coaching, consulting and everything in between. Most recently, Jeff was Director of HR for Armstrong Partnership, where he developed and delivered an impressive roster of training specifically designed to support the organization’s creative and people management challenges. He is currently applying his considerable skill in organizational creative consulting at Combustion (thinkcombustion.com).
Chris Irwin, lead consultant, Measure of Success Inc.
Chris helps organizations align the performance they want with the measures and metrics they use. He is also on faculty at the Schulich School of Business, where he teaches MBA-level negotiations and stakeholder management. He brings his insights into collaboration as a trainer with industry associations, as well as through his work with The Mind Gym. Chris has an MBA (Schulich, 2006) and a BCom (McGill, 1994).
Megan Mitchell, founder, Mitchell Consulting
Megan is an educator, author and consultant. She is the Program Director for Strategic Leadership & Innovation Management at Schulich Executive Education Centre at York University, a Principal in Fully Alive @ Work, and the founder of Mitchell Consulting. With 20 years of experience in corporate 100 companies, she believes there is a strong correlation between leadership, engagement, creativity and performance that must be honoured for personal and professional success. She is passionate about facilitating effective change in a positive and energetic way.
Kevin Dunal, organizational consultant, co-founder cQ
Kevin co-led the creation of cQ Consulting to change how the world works. cQ believes that organizations are essentially human. That fundamentally every positive (and negative) in an organization — from engagement to innovation to profits — can be traced to an organization’s culture. Kevin has held director-level positions at Adobe, Alias and Autodesk; CEO roles at tech start-ups; and global strategic planning at Fortune 500 companies. Kevin is an executive coach trained by Adler/OISE, University of Toronto; a preferred partner in emotional intelligence training with Six Seconds; and has lectured on creativity and innovation at design schools internationally.
Suzanne Filiatrault, talent developer, Institute of Communication Agencies
Suzanne is a leader of learning and development in the agency world. She has an eye for great facilitation and a passion for helping people learn, grow and reach their full potential. She currently oversees the skill-certification programming at ICA and has helped hundreds of people in the industry build their skills in creative solution design and delivery. Her extensive marketing and advertising career has helped her shape perspective on what it takes to be great in the communications and advertising profession. She holds a Masters in Adult Education (UofT) and a BCom (Queen’s), is a certified facilitator of the Creative Problem Solving process (CPS), and is also certified in the FourSight Innovation Profile and Extended DISC behavioural style indicator.
- Discount Deadline: March 31, 2014
- Registration Deadline: April 25, 2014
- Download the program brochure
- Complete registration and submit to ICA
- AMEX/VISA/MC/ICA Member Invoicing supported
For more information, contact:
ICA Talent Development Office
By email or by phone at (416) 482-1396 Ext. 227