The CCPM program is a senior skills certification designed to address the unique project management demands of agency production.
CCPM is for people looking to expand their existing management capabilities and add deeper perspective and skills in the production planning and control of multi-faceted communications projects. The integrated production focus of the program provides a deep dive understanding of the unique project management practices involved in interactive, print, broadcast & video production. In addition, the program also features leadership performance skill building to help advance senior project management skills to meet the unique challenges of managing agency production, creative and client stakeholders.
CCPM takes learning beyond professionally recognized project management best practices to directly address the process, planning and people management skills needed in commercial creative production including:
- The ambiguities of translating abstract creative work into tangible production elements.
- The complex technical disciplines involved in producing breakthrough interactive solutions.
- The volatile relationship dynamics arising from managing creative teams and client expectations
NEXT PROGRAM: April 14 – June 23, 2015
DURATION: 12 sessions (11 Tuesday evenings and 1 Saturday workshop)
- 11 Tuesday evenings (6:30pm-9:00pm).
- 1 Saturday workshops (9:30am-4:30pm).
- Instructor Guides combine PMP expertise and practical Agency PM expertise from interactive, print, video/broadcast production disciplines.
(subject to change):
Module One: Activation, Resourcing & Scheduling
FOCUS: Enhance skills in planning the integration of multiple streams of production from a resourcing and scheduling perspective.
DATES: 4 sessions (April 14/18/21/28)
Tuesday evenings (6:30 – 9:00pm)
Saturday workshop (9:30 – 4:30pm)
SKILLS & LEARNING:
- Managing project activation: assessment/scope definition
- Framing best practices in agency project initiation.
- People management planning: self-management & team formation.
- Integrated planning of diverse schedules and resources.
- Problem solving in project activation.
- Includes two personalized skills profile assessments.
Module Two: Communication Management
FOCUS: Deep dive into team-building skills including techniques in people management and motivating team performance. Learn how to more effectively gain project support in complex stakeholder interactions,
DATES: 4 sessions (May 05/12/19/26) Tuesday evenings (6:30- 9:00pm)
SKILLS & LEARNING:
- Managing communication dynamics – production & people.
- Framing best practices in agency project communications.
- Leadership skills in project team performance - motivation & alignment.
- Problem solving in on-going project communications.
Module Three: Change Management & Project Control
FOCUS: Build skill in proactive control of multi-faceted production including project control techniques to manage the dynamic of quality, time & cost impacts.
DATES: 4 sessions (Jun 02/09/16/23)
Tuesday evenings (6:30- 9:00pm)
SKILLS & LEARNING:
- Managing change – scope control & people support.
- Framing best practices in production project control.
- Leadership in project completion & team learning.
- Problem solving in project control approaches.
Course Expectations and Guidelines:
- CCPM is open to both agency and in-house production and project managers or account managers who want to become more proficient in production management.
- Participants should have foundational production knowledge in at least one technical area among interactive, print, broadcast/video production.
- This program does not offer deep technical production training. For those interested in building technical production skills, ICA offers skill certifications in interactive (CIPP), print (CPPP) and broadcast/video (CBPP –(coming in Fall 2015).
(subject to change):
Corey Messom – VP, Strategy & Innovation, FUEL
Corey has spent the past 15 years working with FUEL in emerging technologies. He has been the guiding force behind the interactive production evolution driving both FUEL and sister company, Draftfcb. Corey is the mastermind behind Fuel’s leading edge technology backbone which supports a power house of creativity and production. A keen explorer, Corey is always finding new technologies and ways to exploit them for advantage. Navigating the constantly changing digital ecosystem, Corey cuts through it all and brings value and understanding to Fuel’s clients. Corey is a graduate of George Brown College.
Leslie Kellow-Hall - Vice-President, Quality Control and Production, FUEL
A seasoned veteran with more than 25 years’ experience, Leslie oversees all production projects at FUEL – print and interactive. Leslie’s depth of print experience spans direct mail, newspaper, magazine and out-of-home advertising, collateral and publication production. Leslie is heavily involved with digital online production and has experience with web sites, email campaigns and banner advertising. Leslie has been teaching for the Institute of Communications and Advertising for more than 10 years.
Janice Bisson, Head of Production, Juniper Park
After building her deep broadcast production skills at Leo Burnett and Cossette where she ran one of the biggest production departments in the country, Janice arrived at Juniper Parck to take on the production leadership reins. Janice has been instrumental to the Juniper Park leadership team running their fully integrated production department for over 6 years.
Wayne Aubert – Course Director & Advertising Program Professor/Co-ordinator, Mohawk College
Wayne Aubert has spent the last twenty-five years in the communications field. He has extensive agency and client-side production management experience (his agency roster: Bozell, Ronalds-Reynolds, Saffer, Marshall Fenn, Vickers & Benson and Ogilvy & Mather) and has developed a deep appreciation for the skills needed to advance from being an effective ‘doer’ to a ‘manager’. An accomplished instructor, Wayne has helped countless young professionals extend their own skills beyond technical proficiency towards production management excellence.
Suzanne Filiatrault, talent developer, Institute of Communication Agencies
Suzanne is a leader of learning and development in the agency world. She has an eye for great facilitation and a passion for helping people learn, grow and reach their full potential. She currently oversees the skill-certification programming at ICA and has helped hundreds of people in the industry build their skills in creative solution design and delivery. Her extensive marketing and advertising career has helped her shape perspective on what it takes to be great in the communications and advertising profession. She holds a Masters in Adult Education (UofT) and a BCom (Queen’s), is a certified facilitator of the Creative Problem Solving process (CPS), and is also certified in the FourSight Innovation Profile and Extended DISC behavioural style indicator.
Location: ICA Executive Education Centre, 2300 Yonge St. (Yonge/Eglinton), 30th floor
For more information, contact:
ICA Talent Development Office
By email or by phone at (416) 482-1396 Ext. 227