CCPM is for project and account managers interested in strengthening their skills in managing integrated production projects. CCPM offers a way to extend existing PM competencies into a leadership capability.
CCPM is a unique applied project management approach reflecting the intricacies of production in the communications industry, including:
- The ambiguities of translating abstract creative work into tangible production elements while managing the tension of scope, time and money constraints.
- The complex technical disciplines involved in producing breakthrough interactive solutions that push the boundaries of known approaches.
- The volatile relationship dynamics arising from managing teams and client expectations when extensive creativity is involved.
CCPM takes learning beyond PMI recognized best practices into the applied world of communications project management and team leadership (PDU credits are provided for those working towards a PMP designation.)
DURATION: April 25-June 6, 2013
Program Structure:
- Concentrated schedule for rapid learning.
- 11 evenings (Tuesday/Thursday 6:30pm-9:00pm).
- 1 full day (Saturday 9:30am-4:30pm).
- Instructor Guides combine PMP expertise and practical Agency PM expertise from interactive, print, video/broadcast production disciplines.
Curriculum Outline:
Module One: Activation, Resourcing & Scheduling
- Program introduction
- Managing project activation: assessment/scope definition
- Framing PMI best practices in agency project initiation.
- Leadership in team formation – guiding collaboration and performance.
- Planning of resources and integrated schedules.
- Problem solving in project activation approaches.
Module Two: Communication Management
- Managing communication dynamics – production & people.
- Framing PMI best practices in project team communications.
- Leadership in project team performance and stakeholder communications.
- Problem solving in project communication approaches.
Module Three: Change Management & Control
- Managing change – scope control & people support.
- Framing PMI best practices in production project control.
- Leadership in team learning & completion.
- Problem solving in project control approaches.
Course Expectations and Guidelines:
- CCPM is open to both agency and in-house production and project managers or account managers who are proficient in production management.
- Participants should have foundational production knowledge in at least one technical area among interactive, print, broadcast/video production.
- This program does not offer deep technical production training. Instead it leverages both class knowledge and augments with specialist guest instructors who provide expertise and perspective in the management of integrated campaign production involving interactive, print, broadcast/video.
- Full participation in class is a course requirement. Students will be assigned homework on a weekly basis.
Fees/Schedules:
Discount Deadline: March 04, 2013
Registration Deadline: April 15, 2013
Location: ICA Executive Education Centre, 2300 Yonge St. (Yonge/Eglinton), 30th floor
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2013 CCPM Program Schedule
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Dates
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Module One: Activation, Resourcing & Scheduling
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Thurs. Apr 25 (6:30 – 9:00pm)
Tues. Apr 30 (6:30 – 9:00pm)
Thurs. May 02 (6:30 – 9:00pm)
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Module Two: Communication Management
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Sat. May 04 (9:30am – 4:30pm)
Thurs. May 09 (6:30 – 9:00pm)
Tues. May 14 (6:30 – 9:00pm)
Thurs. May 16 (6:30-9:00pm)
Tues. May 21 (6:30 – 9:00pm)
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Module Three: Change Management & Control
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Tues. May 28 (6:30 – 9:00pm)
Thurs. May 30 (6:30 – 9:00pm)
Tues. June 04 (6:30 – 9:00pm)
Thurs. June 06 (6:30 – 9:00pm)
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Instructor Profiles:
Reg Scotland, PMP, Reg Scotland Enterprises Ltd.
Reg is an experienced practitioner of project and change management and a proven instructor. He is deeply knowledgeable of the Project Management Institute's recommended approaches and provides real world perspective tempered by more than 25 years of experience leading projects and change initiatives in public, private and not-for-profit sectors. Reg is an engaging instructor with the ability to simplify complex concepts and train skills at the appropriate level to ensure learning. Certified in Project Management (PMP), Change Management (ADKAR) and Management Consulting (CMC) Reg offers deep best practice expertise to help guide success in advertising/communications project management.
Pralad Rao – PMP, Director Digital Production, Cossette Communications
A communications industry project manager for 10+ years Pralad brings valuable perspective on the unique project management dynamics of the industry. He has also obtained his PMP certification which backs up his professional approach. Pralad oversees multiple project managers and plans/organizes team resources within a full service advertising agency. With a graphic design and web programming background and extensive experience designing and building a broad range of websites, Pralad brings the essential perspective needed to train best practices in project management for agency & communications production.
Leslie Kellow-Hall - Vice-President, Quality Control and Production, FUEL
A seasoned veteran with more than 25 years’ experience, Leslie oversees all production projects at FUEL – print and interactive. Leslie’s depth of print experience spans direct mail, newspaper, magazine and out-of-home advertising, collateral and publication production. Leslie is heavily involved with digital online production and has experience with web sites, email campaigns and banner advertising. Leslie has been teaching for the Institute of Communications and Advertising for more than 10 years.
Wayne Aubert – Course Director & Advertising Program Professor, Mohawk College
Wayne Aubert has spent the last twenty-five years in the communications field. He has extensive production management experience on both the agency and client-side (his agency roster: Bozell, Ronalds-Reynolds, Saffer, Marshall Fenn, Vickers & Benson and Ogilvy & Mather) Wayne has developed a deep appreciation for the skills needed to advance from being an effective production ‘doer’ to a ‘manager’. An accomplished instructor, Wayne has helped countless young professionals extend their own skills beyond technical proficiency towards production management excellence.
To Register:
Pay offline (AMEX/VISA/MC/ICA Member Invoicing supported)
For more information, contact:
ICA Professional Development Office
By email or by phone at (416) 482-1396 Ext. 227