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Certifications

Communications & Advertising Accredited Professional Program - CAAP [New Session]

The CAAP program is one of the leading ways people build their branding and communications skills in Canada. CAAP hones creative and strategic thinking in a direct application to brand communication business challenges. The program is offered once a year in both Toronto and Western Canada markets.

CAAP is a recognized communications industry accreditation designed specifically for the MARCOM industry and taught by professionals who live the branding business.

To find out when the next program is being offered please go to the CAAP Website

Certified Communications Performance Manager – CCMP

It takes a special blend of skills within an agency environment to inspire and manage others to deliver great work.

CCMP is designed to help you advance your performance management skills to be the kind of manager that others enthusiastically line-up to work for. The CCMP program is uniquely designed for direct application within agency settings. The program is a skills certification with hands-on learning experience to access deeper understanding of your own unique management strengths. You will build the ability to apply a more mindful approach in engaging, communicating and managing your direct reports to higher levels of performance.


NEXT PROGRAM: 2016/Timing to be announced

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MODULE ONE – PERFORMANCE ALCHEMY

FOCUS: This module establishes a context for managing others by focusing on understanding your own ways of operating and motivating others.

SKILLS & LEARNING:

  • Examine the roots of management performance – moving from the "ME to WE" in an agency culture.
  • Build self-awareness using strengths finding and behavioural style assessments.
  • Learn approaches for engaging others. Balancing a drive for results with a relationship focus.
  • Establish the foundation for a more effective mindful management approach.
  • Shape a personal plan for performance management success.

MODULE TWO – PERFORMANCE DYNAMIC

FOCUS: This module explores performance techniques and builds skills in setting expectations, building trust, negotiating outcomes and providing effective feedback.

SKILLS & LEARNING:

  • Techniques to assess elements that help and hinder interaction and collaboration.
  • Learn how to make more effective choices in shaping our perception of a situation and negotiating better outcomes with others.
  • Examine elements of power and how to create an effective performance climate.
  • Transform the need to give and receive feedback into a regular and welcome practice.

MODULE THREE – PERFORMANCE REALITY

FOCUS: This module is about planning and implementing your own team development plan of action.

SKILLS & LEARNING:

  • Build capacity to deliver results by seeing what has to be in place to succeed.
  • Shape personalized "measures of success" for meaningful performance outcomes.
  • Work through a specific management situation supported by a program advisor.
  • Create a portable plan to continue building performance development skills.

NEXT PROGRAM: 2016/Timing to be announced

GET NOTIFIED

 

 

Certified Communications Project Manager Program - CCPM [New Session]


About the program:

Brochure Button

The CCPM program is a senior skills certification designed to address the unique project management demands of agency production.

CCPM is for people looking to expand their existing management capabilities and add deeper perspective and skills in the production planning and control of multi-faceted communications projects.
 

Who is CCPM for?

CCPM is for experienced in-house/agency production managers or account managers who want to expand their ability to manage the delivery of work across all production disciplines. Participants should have foundational production knowledge in at least one technical area among interactive, print, broadcast/video production. This program does not offer deep technical production training.
 

Skill Highlights:

  • Build integrated production management abilities: Learn the intricacies of managing the integration of distinct production disciplines including interactive, print, & content, including broadcast & video.
  • Sharpen team leadership & management skills: Build stronger approaches to engaging teams performance. Learn how to work more flexibly with creative production and client stakeholder mindsets.
 

Program Dates:

  • The CCPM program runs over 12 weekly sessions on Tuesday evenings (6:30-9:00pm) with one full day Saturday workshop.
  • Scheduling/Planning: Mar 1, 5, 8, 22
  • Communication: Mar 29, Apr 5, 12, 19
  • Change Management: Apr 26, May 3
  • Final Certification Assessment: May 10, 17


Location/Pricing/Registration:

  • Location: ICA Executive Education Centre, 2300 Yonge St. (Yonge/Eglinton), 30th floor

CCPM 2016 Pricing Chart

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Certified Print Production Program BOOTCAMP- CPPP [New Session]


About the program:

Brochure ButtonCPPP is the certification for print producers. To be a successful print production manager requires skills that balance creativity and flexibility with strong technical understanding and attention to detail. Given the vast array of print tactics, the many nuances and distinct requirements of projects that involve print can seem daunting.

The CPPP program is designed to help you unravel the complexity of print production by providing hands-on learning opportunities and a set of best practices to streamline your approach. CPPP learning will help you to more confidently take on a wider range of print production challenges.

The certification evaluation criteria for the CPPP program is a take-home project completed over a specified time period following completion of the in-class sessions.
 

Bootcamp Dates:

  • Fri Jun 24 (half day) – 1pm-5pm
  • Sat Jun 25 (full day) – 9:30am – 5pm
  • Wed Jun 29 (evening) -  6:30-9:00pm
  • Fri Jul 8 (half day) – 1pm-5pm
  • Sat Jul 9 (full day) - 9:30am-5pm

 

Who is CCPP for?

  • For those interested in handling the production of advertising and communication materials and projects involving print.
  • CPPP is open to both agency and in-house production coordinators.
  • Ideal candidates for the program are entry-level art buyers, studio coordinators and account or project coordinators.
  • CPPP is a foundational production skills course. It is not intended to provide a deep technical skill certification.

 

Program Outline:

SESSION 1 & 2: IMAGE, LAYOUT, RETOUCHING, PROOFING

TIMING – Friday June 24 (1:00pm-5:00pm) + Saturday June 25 (9:30am – 5:00pm)

  • Photography (original and stock) purchasing, organization and scheduling.
  • Layout approaches (design, typography), desktop applications, adding copy/images.
  • Scheduling, estimating and managing the approval stages.
  • Retouching and proofing methods, costs, processes and approaches.
  • Featuring an on-site visit of a working photography studio.

SESSION 3: ON-SITE PRINT FACILITY VISIT & PRINT VENDOR DISCUSSION

TIMING – Wednesday June 29 (6:30 – 9:00pm)

  • Issues roundtable exploring printing challenges, paper vendor demonstration and featuring a virtual tour of a printing facility.

Session 4 & 5: PRINTING PROCESS & PRINT CHANNEL PRODUCTION

TIMING – Friday July 8 (1:00pm-5:00pm) + Saturday July 9 (9:30am – 5:00pm)

  • Printing processes from offset to digital. Choosing printing methods, sourcing suppliers, picking substrates.
  • Direct Mail production: From letter shop to list management to printing.
  • Out of Home (OOH): How to spec, estimate, schedule and quality control OOH.
  • Scheduling, budgeting and technical specifications and approaches for new digital applications for web and OOH production.
  • POP/Premiums/Incentives: Best practice approaches featuring specific production work by experienced suppliers.

 

Location/Pricing/Registration:

  • Location: ICA Executive Education Centre, 2300 Yonge St. (Yonge/Eglinton), 30th floor

CPPP 2016 Pricing Chart

Register HereRegister Here

 

 

 

Certified Interactive Production Program - CIPP [New Session]


About the program:

Brochure Button

The CIPP helps build both technical and management skill in the production of all mainstream interactive digital formats including online, mobile and social media digital production management.

CIPP covers the three key stages of digital production including:

  • Planning & Prototyping-from scoping through to initial design proto-typing.
  • Design & Development –from front end UX to back end API and database builds.
  • Testing & Deployment - including change management, QA testing and optimization.

 

Who is CIPP for?

  • CIPP is for both agency and in-house production coordinators and entry level account managers who want to expand their ability to manage the delivery of work involving interactive digital production for web, mobile and social platforms.
  • CIPP is a foundational production skills course. It is not intended to provide a deep technical skill certification.

 

Program Dates:

  • The CIPP program runs over 8 weekly sessions on Tuesday evenings (6:30-9:00pm) with one full day Saturday workshop.
  • Planning & Prototyping: May 31, Jun 7, 14
  • Design & Development: Jun 18, 21, 28
  • Testing & Deployment: Jul 5, 12

 

Location/Pricing/Registration:

  • Location: ICA Executive Education Centre, 2300 Yonge St. (Yonge/Eglinton), 30th floor

CCIP 2016 Pricing Chart

Register HereRegister Here

 

 

 

For more information, contact:
ICA Talent Development Office
By email or by phone at (416) 482-1396 Ext. 227