What Account Managers Will Learn:
Learning how to be a more influential client relationship manager is the focus of this workshop. By being more influential, account managers add deeper value to the client relationships they are responsible for and create the winning conditions needed to maximize agency revenue potential.
Influence is about the skill of persuading clients to take action on new initiatives and overcome barriers in moving ideas into reality. It’s about understanding how to source personal power to become a credible and trusted business advisor to clients. And most importantly, influence is about developing self-awareness around communication styles to become more flexible in meeting diverse situations head-on.
By the end of this full-day workshop, participants will understand specific strategies for increasing their value to clients, and will have practiced skills to help them be more influential in client discussions and negotiations. This workshop will help participants grow their business results by applying consultative selling techniques and more effective listening and communication approaches.
- Become more persuasive by better understanding and attuning to client needs and barriers.
- Anticipate objections and leverage personal credibility and style to win others over.
- Create the conditions that help engage clients to buy-in to new ideas and initiatives.
Who Should Attend:
Account managers with a basic to moderate level of experience and skill in driving successful business results (under 5 years of work experience).
About the Workshop Leader:
Sheila Campbell, President Wild Blue Yonder
Sheila has been teaching managers how to become exceptional relationship leaders for over 20 years. She founded Wild Blue Yonder after a 15 year career in advertising honing the skills of management and ultimately advancing to serve as president of Rosenthal, Greene & Campbell, a Washington-based advertising and public relations agency.
She currently helps ignite the skills of countless executives through her affiliation with the 4A’s (American Association of Advertising).
Date: Wednesday, June 05, 2013
Time: 8:30 AM-4:30 PM
Location: ICA Executive Education Centre, 2300 Yonge St. (Yonge Eglinton Centre)
8:00 AM Registration and Continental Breakfast (included in registration fee)
8:30 AM Session Begins
12:30 PM – 1:00 PM Lunch
4:30 PM Session Concludes (approximately)