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Workshops and Webinars



Spring 2014 Workshops/Webinars


Webinar – How to Build Strong Mobile Strategy - July 17, 2014 from 1-2pm (ET)


If you are planning on adding more mobile into your brand solutions over the next year then you should attend this webinar. Building your experience and understanding of mobile strategy and integration is fast becoming a solution skill essential.

The Canadian consumer is quickly becoming a mobile consumer with over 60% of Canadian mobile usage in smartphone ownership and habits solidifying around retail and content that works to bridge the gap between awareness and the purchasing moment of truth.

Canadian mobile Ad spend is set to surpass projections of over $350MM this year, with over 65% YOY growth (and worldwide the Gartner Group is forecasting that global mobile advertising spending will reach $18.0 billion in 2014.) It’s clear that the need for stronger mobile integration in North American solution delivery is reaching a tipping point.

This webinar will help you more concretely shape a clear Mobile strategy that considers everything from ads to apps to connection between the physical and digital worlds – all while tying back to wider marketing objectives.


Who Should Attend?
This webinar is ideal for planners, digital strategists, account managers and creatives who are interested in building understanding of mobile strategy and developing more confident perspective on how to successfully sell-in more mobile work.


Date and Time:
Thursday, July 17, 2014
1:00 PM to 2:00 PM (EDT)


Highlights include:

  • Access tools to better explain where Mobile devices fit into the evolving customer journey so you can better map activity to ROI.
  • Build understanding on how to link your client’s business goals to mobile enabled solutions that drive stronger response, sales, relationships and engagement.
  • De-mystify mobile strategy for clients and start to consider the strategic approaches you need to build experience on now in order to solve client’s imminent mobile solution needs.
  • Uncover opportunities to increase client spend as the convergence of people and technology accelerate interest in ideas that connect the physical and digital worlds.

12ahead and The Knowledge Engineers
12ahead is the global platform for digitally driven marketing innovation, founded by The Knowledge Engineers. The Knowledge Engineers, are one of the world's leading providers of digital training and knowledge with clients that include seven of the top 10 advertising agencies in the world.




Webinar – Writing Winning Copy for SEO - July 29, 2014 from 1-2pm (ET)


If you are looking for tips on how to write online copy to perform well with search engines then you should attend this webinar. Learning how SEO works, how search engines ‘find’ your content and the value of SEO copywriting for enhancing search engine results are essential tools for today’s online communicators.

Since Google launched in 1997 search has become one of the most important ways of reaching consumers. Today, search driven and referral traffic account for the vast majority of online traffic generation. Understanding the ways in which your writing approach operates as a significant part of driving SEO results is an important key to success.

Strong online copy requires an approach that blends art and science. Uppermost is the need to choose words creatively in order to resonate with the end consumer or reader. However the added challenge with online copy writing is the rigour needed in choosing, placing and repeating words and phrases strategically to help optimize search engine results.

This webinar will help build your thinking on how to use the best words and phrases to not only capture attention but also to leverage your online writing approach as an essential tool in getting to better search results.


Who Should Attend?
This webinar is ideal for those interested in getting stronger search engine results including copywriters, corporate and marketing PR writers, ecommerce teams, account managers and solution developers.


Date and Time:
Tuesday, July 29, 2014
1:00 PM to 2:00 PM (EDT)


Highlights include:

  • The session will cover the key principles and tips to strengthen your writing approach for search engine optimization (SEO).
  • Help clients understand the value of SEO copywriting and why it is important to invest in it.
  • De-mystify how search engines work, natural language, links, anchor text, spiders and meta-data.
  • Review the use of Google tools to identify and build key word and key phrase approaches.
  • Approaches for matching copy to inbound marketing goals, measurement and optimizing strategies.

12ahead and The Knowledge Engineers
12ahead is the global platform for digitally driven marketing innovation, founded by The Knowledge Engineers. The Knowledge Engineers, are one of the world's leading providers of digital training and knowledge with clients that include seven of the top 10 advertising agencies in the world.




SWIM-CAMP – The under-30 workshop series for turbo-charging careers


This unique series is designed for the success of young agency professionals with ambition to advance. It offers a roadmap to increasingly senior roles.


Who Should Attend?
Creatives, planners and account managers who want to sharpen their ability to deliver world-class work with consistency. This program is well suited to those who aspire to take on more responsibility connected to the creation and sell-in of ideas.


Timing & Cost:
4 half-day 2014 workshops - Spring: Jun 04/Jun 25, Fall: Sep 17/Oct 08

 

DISCOUNT RATE
until May 20, 2014

Individual Workshop

Four Workshop Package

ADC/ICA Member

$300.00

$1,000.00

Non-Member

$400.00

$1,360.00

 

REGULAR RATE
after May 20, 2014

Individual Workshop

Four Workshop Package

ADC/ICA Member

$375.00

$1,275.00

Non-Member

$500.00

$1,700.00

 

To REGISTER (ON-LINE) or for more info visit: swim-camp.com


 

 

 

TERMS & CONDITIONS: Fees, dates, speakers and/or course content are subject to change from previously published information at any time. ICA reserves the right to cancel a workshop should enrolment levels fall short of guidelines.


REFUNDS & TRANSFER POLICY: Refunds are not offered on workshop registration (unless the workshop is cancelled by ICA, in which case a full refund will be credited back to the card used for the original registration). If you are unable to attend a workshop that you have registered for, you may transfer the pass to an alternate attendee, pending prior notice to ICA (switching between workshops is not permitted).


PRIVACY POLICY: The ICA will only use your information to complete this transaction, to administer this program and to announce information relevant to the session in which you are enrolled. We do not share, rent or sell personal information to anyone.

 

 

 

For more information, contact:
ICA Professional Development Office
By email or by phone at (416) 482-1396 Ext. 227