A 2-part ICA webinar series featuring the acclaimed JB Training Solutions to address the challenges of managing agency teams head-on. The second session in the series is scheduled for Tuesday, May 28th. Attendees are welcome to the second session without having attended the first session.

This is not basic training for new managers. It is an approach developed by senior agency professionals that provides seasoned team managers with practical advice for getting the most out of working with the people on their team.

Learn how to:

• Learn tips for giving effective feedback and coaching when you have 57 other things to do.
• Learn how to delegate responsibility and get the results you are expecting.
• Set a rock solid foundation for high performance behaviour in yourself and your team.

About Part 2 (MAY 28, 2013): Engaging, motivating & coaching your team through it all.

An excellent manager is also a great coach and leader. Of course, management is not easy – especially when things get sticky.

• Seasoned managers will walk away with tangible techniques to motivate teams through tough situations.
• We explore how to engage others and keep morale high on your team without being cheesy or stifling.
• We develop your approach to effectively coach and mentor 'in the moment'.
• We dig into strategies for managing conflict, rebuilding morale and leading change.

Who Should Attend:
Ideal for mid-to-senior level managers from all agency disciplines.

About the webinar leader:
Jeff Hiller, Director of Training, JB Training Solutions

JB Training Solutions, a leading management skills training company that works annually with more than 50 mid-sized up to global agency groups.

Jeff began his career at Leo Burnett in Chicago, where he became the youngest VP Account Director in the agency's history, earning seven of the American Marketing Association's EFFIE Awards for superior business results.

He currently consults on sales and marketing for Top 100 companies in multiple industries including SRC, the holding company of business icon Jack Stack, the father of open book management.

 

 

 

What Account Managers Will Learn:

Learning how to be a more influential client relationship manager is the focus of this workshop. By being more influential, account managers add deeper value to the client relationships they are responsible for and create the winning conditions needed to maximize agency revenue potential.

Influence is about the skill of persuading clients to take action on new initiatives and overcome barriers in moving ideas into reality. It’s about understanding how to source personal power to become a credible and trusted business advisor to clients. And most importantly, influence is about developing self-awareness around communication styles to become more flexible in meeting diverse situations head-on.

By the end of this full-day workshop, participants will understand specific strategies for increasing their value to clients, and will have practiced skills to help them be more influential in client discussions and negotiations. This workshop will help participants grow their business results by applying consultative selling techniques and more effective listening and communication approaches.

Skills Developed:

• Become more persuasive by better understanding and attuning to client needs and barriers.
• Anticipate objections and leverage personal credibility and style to win others over.
• Create the conditions that help engage clients to buy-in to new ideas and initiatives.

Who Should Attend:
Account managers with a basic to moderate level of experience and skill in driving successful business results (under 5 years of work experience).

About the Workshop Leader:

Sheila Campbell, President Wild Blue Yonder

Sheila has been teaching managers how to become exceptional relationship leaders for over 20 years. She founded Wild Blue Yonder after a 15 year career in advertising honing the skills of management and ultimately advancing to serve as president of Rosenthal, Greene & Campbell, a Washington-based advertising and public relations agency.

She currently helps ignite the skills of countless executives through her affiliation with the 4A’s (American Association of Advertising).

Workshop Date/Time/Location:
Date: Wednesday, June 05, 2013
Time: 8:30 AM-4:30 PM
Location: ICA Executive Education Centre, 2300 Yonge St. (Yonge Eglinton Centre)

Workshop Schedule:
8:30 AM Registration and Continental Breakfast (included in registration fee)
9:00 AM Session Begins
12:30 PM – 1:00 PM Lunch (included in registration fee)
4:30 PM Session Concludes(approximately)

 

 

 

More to come