Advertiser and Agency Resource Center

Additional Items


ICA member agencies can also access the following best practice documents & additional resources in the Members' Area of this website.

Agency Remuneration and Terms: Best Practices
This valuable resource provides learning and exhibits to assist agencies in the ongoing planning process. Key segments of this process are detailed, including language to avoid and use, preparation for negotiation, negotiation procedures and terms, agreement preparation/inclusions, agreement implementation and follow-up. 

Agency Account Transition Checklist
ICA has created a checklist for agencies that are either on the receiving or giving end of an account hand-over. The topics cover contracts, creative, media, research, hand-over meeting, accounting/finance and other disciplines.

List of Agency Search Consultants - Canada and U.S
The ICA maintains a list of agency search consultants who operate in Canada. Please contact Gardenia Flores for our most up-to-date list.

The AAAA also has a list of American search consultants available on their website: www.aaaagencysearch.com/info/selection.asp.

The Client, the Agency, the Contract
A contemporary model contract for agencies to consider when developing and negotiating their own client-agency agreements. Presents optional approaches in handling such thorny issues as copyright and ownership of creative materials; termination and rights on termination; agency liability; client's obligation to pay; and for what. It is based, with permission, on a document originating from the U.K. under the tripartite auspices of the Chartered Institute of Purchasing and Supply plus the U.K. equivalents of ICA and ACA.