Cossette, one of Canada's largest integrated agencies, is pioneering new ground with a dynamic new communications approach called “LIVE ENGAGEMENT”. This approach recognizes that brands are now co-created between marketers and customers, and that engagement goes beyond flavor-of-the-month campaigns; brands must be recognized as the living entities that they are, and as a result are constantly being shaped by their customer communities.

Through our approach of "LIVE ENGAGEMENT", Cossette connects three critical variables that define marketing success in the era of customer advocacy and influencers; (1) the drivers of consumer engagement (what matters to them the most), (2) the communication solutions and ideas that maximize those drivers (what channels to leverage and integrate), and (3) the measured delivery of results against business ROI (delivering efficiency and effectiveness).