TBWA\ is founded on a heritage of doing things differently. While others call themselves ad agencies we have left that label behind and think of ourselves in much broader terms. We are The Disruption and Media Arts Company. In short, we are the pirates, not the navy. Our company flag is a skull and crossbones with the motto God, Guts & Creativity. The pirate spirit that drives our people and brand might is very much one of challenging the status quo and disrupting conventions to find clear, simple brand ideas that create growth.