Digital and online media have dramatically increased the ways consumers can interact and engage with brands, and opened up thousands of new opportunities for the owners of those brands. In this increasingly complex and fragmented media landscape, measuring performance and return on investment are more important than ever before.
Renowned as The ROI agency, ZenithOptimedia was the first media agency to apply a rigorous and objective approach to improving the effectiveness of marketing spend. Our newly launched Live ROI positioning takes ROI to the next level, and ensures a real time approach that identifies how and where budgets can be invested to deliver the best returns.
Live ROI heralds the next stage of growth at the world’s 3rd largest and fastest growing media agency network, and demonstrates our commitment to our clients and staff that we will continue to be at the forefront of communications planning and buying.